Robby’s: A Vision, A Journey, and a Taste of Home in West Hollywood
Some restaurants are built on business plans, but others—like Robby’s—are built on passion, resilience, and an unshakable vision. What started as a long-distance attempt to manage a restaurant in Murphys, California, turned into an all-in move to Los Angeles to create something brand new.
For Robby, it wasn’t just about finding a new location—it was about finding the right space. And when he first stepped into the site on Santa Monica Blvd, something clicked. He saw more than just four walls—he saw potential, energy, and a space that could become a home for everyone who walked through the doors. After a long build, the vision became a reality. Robby’s was born.
More Than a Restaurant—A Community
From the very beginning, Robby’s was designed to be more than just a place to eat. It’s a vibe, an experience, a space where people feel welcome no matter who they are. West Hollywood is one of the most diverse communities in the country, and Robby wanted his restaurant to reflect that same energy—a place where everyone belongs.
The atmosphere strikes the perfect balance between classy and casual—a setting where you can bring a date, have a laid-back meal with friends, or celebrate a special occasion without feeling out of place.
And the music? It’s just as diverse as the people who fill the space. The playlist spans genres, reflecting a mix of cultures, styles, and moods. Whether you’re into jazz, soul, pop, or something a little unexpected, Robby’s keeps the energy fresh and welcoming.
Flavors Born From Passion
Ask Robby where his love for cooking came from, and you won’t get a typical answer. His mother was a great cook, but he didn’t start out with a deep knowledge of the craft. Instead, necessity pushed him into the kitchen.
In his early years, he had to figure out food for himself—experimenting, tasting, and pushing boundaries until something clicked. That’s when he discovered his love for flavor, for taking ordinary dishes and making them extraordinary.
In 2000, he found himself at a crossroads. Ready for change, he moved to a small Alpine lake lodge, and this is where his true culinary journey began. It wasn’t just about cooking anymore—it became his path, his passion, and his way of connecting with people.
Now, years later, that passion lives on in every dish at Robby’s. Each menu item is a reflection of creativity, experience, and a love for food that can’t be faked. A few standout dishes?
• The Carbonara – A classic made with Robby’s unique touch.
• Cheese Fritter with Chocolate Ganache – A dish that blends comfort and indulgence in every bite.
• Bacon Apple Turnover – A balance of sweet, savory, and everything in between.
This is food with heart and soul—dishes that leave a lasting impression, not just a full stomach.
A Team That Feels Like Family
Behind every great restaurant is a dedicated, passionate team, and Robby’s is no different.
His partner, Gabriel, has been a source of endless encouragement and support, always believing in his cooking and pushing him to chase his dreams.
The kitchen crew? They rise to the challenge every day, matching Robby’s high standards for flavor, presentation, and consistency. And yes, he’s fussy about his food—because he knows that every plate that leaves the kitchen is a reflection of the restaurant as a whole.
And then there are the servers—the heart and soul of the front of house. They don’t just take orders; they create experiences. They bring the energy, the warmth, and the kind of hospitality that makes guests want to return.
The Challenges, the Wins, and the Road Ahead
Three months in, Robby’s is still finding its footing, but the vision remains strong. The team has been focused on consistency, making necessary tweaks to the menu, and ensuring every guest has an experience worth coming back for.
The next big project? The patio. With a new lighting setup and possible firepit, the goal is to create an outdoor space that feels just as welcoming as the inside.
But let’s be real—running a new restaurant in LA isn’t easy. The city is full of food lovers, but it also comes with skepticism toward new spots. Breaking through that wall takes time, effort, and persistence.
Even with financial challenges, the memorable moments make it all worth it. The birthdays, the celebrations, and the incredible people who have already walked through the doors—every connection made is a step closer to turning Robby’s into a staple in the neighborhood.
Giving Back: A Core Mission
Robby isn’t just here to serve food—he’s here to build a community.
At his previous restaurant, Rob’s Place in Murphys, he was deeply involved in local initiatives, and he plans to bring that same community-driven energy to West Hollywood.
As a proud member of the West Hollywood Chamber of Commerce (WHCC) and the Los Angeles Gay and Lesbian Chamber of Commerce (LAGLCC), Robby is looking forward to giving back in meaningful ways.
Supporting causes like LGBTQ+ advocacy, HIV awareness, and substance abuse recovery is close to his heart, and he’s always open to opportunities to help. Whether it’s donating gift cards for charity raffles or finding other ways to make a difference, he’s committed to using his restaurant as a platform for good.
The Long-Term Vision
Right now, Robby’s is a single, special place in West Hollywood. But who knows what the future holds?
Robby envisions a time when this welcoming, inclusive concept expands beyond LA, with locations in major cities across the country.
A few more Robby’s here and there? Why not?
The People Make It All Worth It
The past few weeks have been filled with unforgettable interactions—new faces, returning guests, and kind words that remind the team why they do this.
Here are just a few of the things people are saying about Robby’s:
“The food was incredible, but the energy was even better!”
“A warm and welcoming space—instantly felt like home.”
“The playlist alone had me vibing the whole night.”
“Finally, a spot in LA that feels like a community.”
And this is just the beginning.
Robby’s: More Than a Restaurant, It’s a Home
At the end of the day, Robby’s isn’t just about food—it’s about connection, culture, and creating a space where everyone feels welcome.
It’s about walking into a restaurant and feeling like you belong.
It’s about food that isn’t just good—but inspired, personal, and unforgettable.
And most of all, it’s about a dream that started years ago—a dream that is now alive and thriving on Santa Monica Blvd.
So whether you’re a first-time visitor or a regular, one thing is certain—when you step into Robby’s, you’re home.