PUR3 BRANDING x APPLE BOTTOMS x LATTO
Los Angeles, CA
PUR3 Branding, led by brothers Taha and Modey Elghanai, has rapidly positioned itself as one of LA’s top in-house manufacturing and creative agencies. Known for offering end-to-end production from design and cut-and-sew to marketing and fulfillment, the brother operation has become a go-to resource for fashion brands and artists moving at entertainment speed.
Kanye West Collaboration
PUR3 Branding has recently been involved in manufacturing and creative development for Kanye West’s Los Angeles-based fashion projects. Their contribution focused on sample production and short-run garment manufacturing, showcasing their ability to deliver high-level work within tight creative timelines, a requirement for artists and brands operating at West’s pace.
WEOWNHOLLYWOOD Partnership
In partnership with WEOWNHOLLYWOOD, PUR3 handled the design and production of the brand’s latest jersey collection, which debuted alongside joint photo shoots and campaign rollouts. The collaboration represents more than a product release; it’s part of a growing connection between two LA-based creative networks combining fashion, film, and music under one unified ecosystem.
Apple Bottoms x Latto Relaunch
PUR3’s latest manufacturing venture involves the return of Apple Bottoms, this time in partnership with rapper Latto, who serves as the face of the relaunch. The PUR3 team has been tasked with producing the updated line, blending the early-2000s signature silhouettes with modern premium materials and fit updates. This move places PUR3 at the center of one of the most talked-about brand revivals of the year, balancing nostalgia with new-school execution.
Building a New Creative Infrastructure
What separates PUR3 from other LA manufacturers is their vertical model. Taha oversees the production and logistics side, while Modey manages creative direction and brand visuals, allowing the company to deliver high-volume output without sacrificing design quality or turnaround speed.
Their growing list of partnerships from Kanye West to WEOWNHOLLYWOOD and Apple Bottoms x Latto solidifies PUR3 Branding as one of Los Angeles’s most reliable behind-the-scenes engines for entertainment-based fashion.