NYG: The Sound of Freedom, Power, and Timeless Vibes
Music isn’t just a career for NYG—it’s a calling. It’s the heartbeat of her existence, woven into every chapter of her life. Born into a family where music flowed through both sides, she was always surrounded by melodies, rhythms, and the written word. Whether crafting poems, stories, scripts, or songs, creativity has always been second nature. But it wasn’t until one life-changing studio session with her brothers—both artists in their own right (shoutout to them)—that her journey as a recording artist truly began.
At first, she was shy, hesitant, and unsure of her own voice. But she still went for it. And in that moment, something clicked. A new fire ignited within her—a determination to master this craft and make it her own.
The road wasn’t linear. Even after that pivotal moment, she didn’t dive in headfirst. But in 2019, just before the world shut down, she made a decision that would alter the course of her future. Armed with nothing but GarageBand and a pair of PS4 headphones, she began teaching herself the fundamentals of production and recording. What some might have seen as an unconventional start was, in reality, the foundation of her artistry.
And then COVID hit. The lockdown provided her with time—time to refine her sound, to experiment, and to absorb knowledge from two key mentors: her younger brother, Endo, and her father. However, it wasn’t just studio work that shaped her into the performer she is today. Watching her younger brother, SeeLife, take command of the stage with undeniable confidence left her “stargazed.” That moment was a revelation—one that would later translate into the electric presence she now brings to every stage she steps on.
The Power Behind the Name
Her stage name? It’s simply her name—because she doesn’t need an alias to carry weight. It holds power, representing royalty, leadership, and wealth. Her parents gave each of their children unique names, rich with meaning, and she vows to honor that legacy.
Still, she gets it—sometimes, fans need something easy to chant. That’s where NYG comes in. Short, memorable, and powerful in its own right.
A Sound Unlike Any Other
If there’s one word that defines NYG’s music, it’s unique.
Yes, there’s a strong R&B influence. But you’ll also hear the freedom of alternative music, the grit of hip-hop, and an overall sonic blend that defies categorization. Comparisons may arise, but the truth is simple: there’s no one who sounds like NYG. Her music isn’t just something to hear—it’s something to feel.
She wants her listeners to be captivated, inspired, and most importantly, free. Free to be themselves. Free to express their truth. Free to feel love in its purest form.
Her creative process? It’s never the same twice. Sometimes, the music is born from an in-the-moment emotion. Other times, it stems from words she’s jotted down in her notes, waiting for the right melody to bring them to life. Regardless of how it begins, one thing remains constant: her need for a distraction-free space.
NYG prefers to work alone, unless someone is truly on the same creative wavelength. She’s meticulous—if something needs to be redone 100 times, so be it. That level of precision isn’t always understood by others, but it’s what sets her apart.
Her ideal studio setting? Incense burning. Lights low. Complete focus. That’s the energy that brings her sound to life.
Living the Dream: From Vision to Reality
One of the most defining moments of NYG’s journey so far has been her move to Los Angeles—a bold step toward turning her dreams into reality. Every high and every low of this experience is a testament to her resilience and commitment.
And then there are the little moments—the ones that remind her why she does this.
At one of her recent performances, she had a powerful encounter with a young girl who was beyond excited after her set. They took pictures, they talked, and in that moment, it hit NYG: this was her first mini fan.
Children are known for their brutal honesty, so if a young girl is rocking with her music? That means something. It’s confirmation that her sound isn’t just resonating with one demographic—it’s touching people of all ages. And that’s exactly what she’s here to do.
The Balance Between Art and Business
Being an artist isn’t just about making music. There’s the business side—the marketing, the royalties, the registrations, the endless tasks that come with making sure your art is protected and profitable.
For NYG, balancing both is one of the biggest challenges.
She prioritizes the business, but never at the cost of her artistry. Finding that equilibrium takes discipline, routine, and patience. When life pulls her in different directions—music, writing, performances, administrative tasks—it can be overwhelming. But she keeps refining her system, trusting that eventually, she’ll master it all.
If there’s one thing she’s learned, it’s this: patience is key. Trusting the process. Taking things one step at a time. If it were easy, everyone would do it.
Manifesting the Future
One thing about NYG? She’s speaking her future into existence.
One of her ultimate dream collaborations? Chris Brown.
She’s not sure what the track would sound like, but with both of them being versatile artists, she knows it would be something incredible. What resonates with her the most is his mindset. Through his music, she sees reflections of herself—the love, the battles, the pain, the healing. It all connects. And when music moves you that way, the possibilities are limitless.
Of course, there are many other artists she’d love to collaborate with. But she’s letting destiny take the lead, excited to see who crosses her path on this journey.
As for her own career? There are no limits.
She envisions her music evolving into something revolutionary—a sound that reaches every corner of the globe. A voice that transcends generations. An iconic legacy that stands the test of time.
Because when it’s all said and done, NYG isn’t just here to make music.
She’s here to make history.
Words to Live By
If NYG could give just one piece of advice, it would be this:
Trust in The Most High. Take the leap. Stay true to yourself. And keep going.